Put your brand in front of the people who actually control healthcare decisions.
180 million Americans rely on employer-sponsored healthcare. The HR leaders, CFOs, and CEOs who decide how that money gets spent are listening to this show, and they trust it because it never sells to them.
A No BS, No Sales guide to the real solutions.
For decades, employers have been fed a lie: there's nothing you can do to control healthcare costs. Hosted by Donovan and Chelsea Ryckis, The Business of Benefits exists to prove that wrong.
Each episode digs into the data, names the industry misalignments that inflate costs, and hands decision-makers an actionable roadmap. Through candid interviews with industry insiders and real success stories, the show has built a loyal audience of buyers who are done with the status quo, exactly the audience smart sponsors want to reach.
The Buyers
HR leaders, CFOs, controllers, and CEOs at growing companies (500+ employees) who own the benefits budget.
The Mindset
Decision-makers actively looking to cut waste, take back control, and bring strategy to their healthcare spend.
The Trust
An audience that tunes in because the show has no sales agenda, so your message lands with credibility.
Everything you need to decide is in the kit.
We keep pricing and package details out of the open web. Fill out the form once and we'll send it straight to your inbox.
- 01Every sponsorship tier, from a single-episode spot to a full season presence, with exactly what's included at each level.
- 02Current audience numbers: downloads, listenership, and platform breakdown, kept up to date for active sponsors.
- 03Add-on options: extra reels, newsletter placement, and category exclusivity available on request.
Get the kit emailed to you
One short form. We'll follow up with availability and a package recommendation.
Get the sponsorship kitEverywhere your buyers already are.
Every episode is repurposed into short-form clips and social content, so your placement keeps working long after release day.
- Full episode live on Apple, Spotify & YouTube
- Short-form clips cut for YouTube Shorts, LinkedIn & Meta
- Quote graphics branded with your logo
- Show notes placement with a direct link to you
One placement turns into a full month of content, all in front of the right audience.
Sponsorship here isn't a single ad that airs once and disappears. Every episode is repurposed into a rolling month of content across YouTube, Spotify, Apple Podcasts, LinkedIn, and Meta, so your brand keeps showing up long after release day.
And it's not just volume. It's the right audience: HR leaders, CFOs, and CEOs who own the benefits budget, seeing your name attached to a show they already trust.
Get in front of the people who make the decisions.
No pricing published here on purpose. Fill out the form and we'll send the full kit straight to your inbox.
Get the sponsorship kit